3C Digital is the team behind Small Business Digital Marketing. We are a team of digital marketing specialists. We help small businesses play relevant, useful and influential roles in people’s lives. Previously working with big brands, like Microsoft, Disney and Lego in maximising their content and influencer marketing efforts, we now focus on small business owners. We provide big brand digital marketing approach on a small business budget.
The team first started out as pioneering women bloggers in Australia. They produced female-focused blogging conferences for several years, even earning an invitation to the Kirribilli house to meet then first female Prime Minister Julia Gillard.
When the blogging industry in Australia shifted, 3C Digital decided to shift their business model — focussing more instead on small businesses. They found that small business owners needed their help more than the big brands.
Why we set up the portal
After meeting with small business owners from various industries, we quickly figured out their most common questions, concerns and issues. The biggest one was the lack of affordable and reliable education on everything digital marketing. These small business owners can’t afford the big agency fees and so they were left to find answers for themselves. They all asked the same questions. And they all had the same issues. So we decided to answer them all through our portal, in tutorials that are super easy to understand. We wanted small business owners to have a place to go where they can learn things for themselves, ask questions and avail of services they can easily afford.
Meet the team
Brenda Gaddi is a serial entrepreneur with over 12 years of experience as a digital marketing specialist and event producer. She sold her first ever business venture at the age of 21. She organised the first-ever conference for blogging parents in Australia and created Digital Parents – a digital community for blogging parents. Brenda previously ran an agency connecting big brands with influential content creators. “Give it a go” is her motto in life. She is passionate about helping small businesses navigate the online world.
Kristyn Levis has over 15 years experience as a journalist, photographer and designer. She previously worked in the TV, radio, print and online media industry both locally and internationally. Several of her work have been published in The New York Times and Al Jazeera. She was also nominated as Best New IT Journalist in Australia. Kristyn is a published author, with three books under her belt. She loves to share her knowledge and skills to help small businesses boost their profile.
Melissa Gassman has over 15 years FMCG consumer marketing experience gained at both local (Australia and UK) and international level, managing iconic brands such as Mortein, Mr Sheen, Airwick, Smarties and Kleenex Cottonelle. She has complemented her more traditional marketing experience with specialist digital marketing roles. Melissa leverages her solid marketing experience and digital expertise to create social media strategies and campaigns for brand teams, businesses and PR agencies.